Moving the Goalposts | Alex Morgan leaves sound of success behind and US women’s football in better place

Striker grew the game with skills and warmth, while raucous fans watched her like the Beatles were in town

One hundred and twenty-three goals in 224 appearances for the US Women’s National Team. Two World Cup wins. A gold medal, a bronze medal, a three-time Olympian. NWSL Champion. Relentless advocate for the growth of the game. Alex Morgan retired from professional football this weekend in San Diego, California as one of the most successful and well-known players to ever lace up her boots. She leaves a multifaceted legacy behind her. One of its greatest aspects is the excitement she uniquely inspired, and her ability to leverage it for broader growth.

In a decade that saw the popularity of women’s football skyrocket globally, Morgan was often its key marquee name. Stateside, every stadium Morgan played in drew enormous crowds. Upon her arrival, those elated crowds were decked out in Morgan gear, carrying AM13 signs and shrieking with joy at her every movement. It was like watching The Beatles swing through town. Morgan-mania was for real. Continue reading...

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